Google to Restrict Political Ad Targeting on Its Platforms – The Wall Street Journal, The Wall Street Journal

Alphabet Inc.’s Google said Wednesday it plans to stop allowing highly targeted political ads on its platform, further fragmenting the rules being set by Silicon Valley tech giants for guarding against misinformation.

Google will roll out the ban within a week in the U.K., in advance of a Dec. 12 general election. The ban will take effect in the European Union by the end of the year and in the rest of the world on Jan. 6, the company said in a blog post.

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