Subscriptions –
The company continues to explore subscriptions as a business model.
Samuel Axon –Dec (********************************************************, (********************************************************: (UTC UTC) **************
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Andrew Cunningham
But as this is a relatively new frontier for the company (at least in terms of emphasis), Apple is still testing the waters of different approaches. The latest of these is the introduction of a discounted annual subscription to Apple Arcade priced at $
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Apple Arcade offers subscribers Netflix-style access to around a hundred games on iPhone, iPad, Mac, and Apple TV. While many games have flown under the radar or not made much public impact, a few such as (Sayonara Wild Herts) ****************************************** (Grindstone) ,What the Golf? (******************************, andWhere Cards Fall have received rave reviews from consumers and critics or found significant financial success through the service.
Arcade is the culmination of an effort that Apple has Made over the past couple of years to address the discoverability problem for games in the App Store for the company’s devices. The iPhone App Store has many gems, but they have historically been difficult to find or surface amidst a sea of poorly made titles, or of gambling-like titles with exploitative mechanics and monetization schemes.
Apple first began emphasizing human-curation from the App Store with iOS (**********************************************************, but Apple Arcade arrived with iOS 16 in September to make it more attractive still for consumers to find and play premium-quality mobile games. It also followed an effort by Apple toevangelize developersinto offering their own individual app subscriptions, of which Applewould get a cut.
Apple has also experimented with subscription bundling by giving students who subscribe to Apple Music access to Apple TV (reports indicate the company is looking to introduce anAmazon Prime-likebundle in the future, too), and by offering an indefinitely renewing monthly AppleCare subscription as an alternative to its previously (and still) offered two and three-year AppleCare packages.
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