Plus fatigue –
Apple’s salvo launched months ahead of other upstarts. Why does it already seem behind?
Ani Bundel – )
So many devices, so little excitement
a free year of Apple TV
with the purchase of a device, it would give the company 728 million subscribers worldwide, dwarfing Netflix’s (million) . But 18 percent may be an ambitious reach. Disney (launched two weeks after Apple TV ) or NBC Peacock
Second seasons already?
Apple TV was also run over by Disney ‘s far more successful launch with (The Mandalorian) . The first-ever
Star Wars live-action series sucked the oxygen out of the streaming room, leaving Apple struggling to catch anyone’s attention with follow-up shows like Servant , despite a stellar cast and M. Night Shyamalan’s name plastered all over it. (The lawsuit that followed (Servant) ‘s first season isn’t helping either.) Perhaps the most damning issue is that Apple did not build itself to be a nimble player, despite the light load of shows. Convinced it had the next big things, the company greenlighted second seasons of all of the launch shows beforehand, essentially purchase itself to these vaguely dud titles for at least another year. Now the service is launching what is inarguably its best series to date, (Little America) , from The Big Sick writers Kumail Nanjiani and Emily V. Gordon along with Lee Eisenberg of Office fame. The docu-series is “ inspired by true stories featured in Epic Magazine of the immigrant experience in modern America. For the first time on Apple TV , all 12 episodes will drop at once, instead of a weekly release schedule, in the hopes of getting it more attention. But once again, the timing is terrible: (Little America) (arrived all of hours after Peacock shook up the streaming landscape by undercutting what had been Apple TV ‘s rock bottom cost of $ 4. 200 with the even lower subscription price of free . (As in, free with ads, or $ 5 / mo for more content and fewer ads
.)
What Apple TV needs now is a return to its parent company’s comfort zone: the hardware. Apple TV has its own “free” tier: a year of service to anyone and everyone who buys or updates their Apple-branded product. With iPhones and iPads built to hit a two-year planned obsolescence, the average user upgrades every 2.8 years . But they’re likely to do it sooner if Apple rolls out a must-have product. MacRumors suggests this is the year the company goes 5G and all-OLED. We know why (wasnt) .) Apple’s Tim Cook can use the company’s regularly-scheduled product-reveal events to stir consumers into purchases. That would put Apple TV in front of them at no charge; it could be enough to let shows like Little America catch on via word of mouth. HBO Max’s loss is. ..
.)
What Apple TV needs now is a return to its parent company’s comfort zone: the hardware. Apple TV has its own “free” tier: a year of service to anyone and everyone who buys or updates their Apple-branded product. With iPhones and iPads built to hit a two-year planned obsolescence, the average user upgrades every 2.8 years . But they’re likely to do it sooner if Apple rolls out a must-have product. MacRumors suggests this is the year the company goes 5G and all-OLED. We know why (wasnt) .) Apple’s Tim Cook can use the company’s regularly-scheduled product-reveal events to stir consumers into purchases. That would put Apple TV in front of them at no charge; it could be enough to let shows like Little America catch on via word of mouth. HBO Max’s loss is. ..
in the wake of AT & T’s acquisition of parent company WarnerMedia. Cook snapped him up in one of the first significant entertainment news announcements
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