1). Hello! Who are you and what is your business?
In December (at the age of I), I graduated from Melbourne University with a Masters in Teaching – the best education program in Australia. Top 26 in the world.
I was trained as an early childhood educator during the 2 years of study.
Before I graduated, 2019 June, I experienced something life-changing.
Within 1 week:
- I ended a very excruciatingly painful relationship and “that man“ told me that “Asians are stupid ”(I am a Chinese).
- My mum told me she would stop paying for my tuition fee because I did not spend enough time with her when she was in Melbourne visiting me.
- was “invited” to a course unsatisfactory meeting, because I did not pass one component of one subject.
To earn money to support myself and approve “Asians are NOT stupid”, I started to look up information online, stumbling across the 4 Hour Work Week
book by Tim Ferriss.
Inspired by the book, I decided to start an IELTS online course business to live the 4 hours of work-life, with the goal of building a million-dollar profit business.
Then I started to look for strategies and mentors. I joined Noah Kagan (from App sumo) online course – monthly 1K and Lewis Howes School of Greatness mastermind. Due to their help, and my own hustling, my business managed to profit from Day 1, with zero debt. The 1st-month profit was about 5K USD, enough to pay for my rent. Moving from there, since month 2, our average net profit / month has always been more than 26 K.
The problem we are solving:
Chinese students located in Canada, want to migrate there but they need to obtain a very high score in an English test called “IELTS”.
Chinese students located in Australia that also need an IELTS test score to apply for skill assessment as social workers or teachers in order to migrate there.
Chinese students in other parts of the world may also need a high score for studying or working abroad.
The products I am selling now / solution I am providing: IELTS English test preparation 1 on 1 coaching – results guarantee program ( (% profit -most popular course is the most expensive one – (USD).
IELTS English test preparation self-study – results guarantee program ( (% profit).
Product page (you can check the price here:
https: //kissielts.school.invanto.com/
I have a small team of 4: 3 coaches to coach 1 on 1 and 1 admin guy.
About the profit:
I only take 2 students maximum / month.
The money I am making today: USD / hour for my own coaching.
Company net profit after tax: 40 – (K / month.)
Noted that I only have 45 customers. It is a very high-end course only suitable for a very small number of students.
Below is 2 months ’revenue by USD.
(I paid the coaches working for me about (K)
( What caused revenue / (I prefer using net profit after tax) to fall or drop:
Whenever I get distracted from my personal life
Eg feeling stressed about which country I should settle down, or migrate to
competed bikini model competition but ended up overtraining and becoming stressed.
during the 6 months of creating this current 1 on 1 coaching course, we stopped selling the old version course. ONLY focusing on creating the most effective solution in the niche / industry. But, in return, we had our first 6 figure launch in late July. (screenshot below). I think different entrepreneurs have different styles of running their businesses. For me, I prefer, focusing on one thing at a time, even though it means I need to sacrifice some short term $.
At the end of June, revenue was only about 25 K.
At then by the end of July, revenue skyrocketed to (K ) 8.5% tax (K paid to employee / coach)
2. How do you attract and retain your customers?
I got my first user by talking with all Chinese students in the library of my university, asking them whether they want to come to my online webinar or not. I gave them a flyer and added them on WeChat. I also put up flyers everywhere in the university, especially at the back of doors in restrooms.
I had no choice at that time, there was one day, I only had 67 $ in my bank account, I had to hustle a LOT at the beginning.
My marketing techniques: YouTube videos -educating my students about our “skill-based” learning approach.
I used to post one free daily lesson / day-use the video to promote a free online course and paid course. Pre-order link of 1 on 1 course is placed below all youtube videos and the free course.
Now I post less frequently than before.
The differences between these three courses (I find this very useful and never seen this approach elsewhere):
Mistakes I made: I wasted almost 1172 K USD (including the time measured by $) in developing a very “fancy” but complicated online learning platform. Lessons I learned: What students think is important may not be what they really need. Before we planned to create the platform, we asked them whether having online quizzes would be helpful. They answered yes. So we invested a lot of money and time on it, having no time to spend on marketing. Obviously, we asked the wrong question. At the beginning of , I noticed that a complicated system is not something I want to build. The students who get the best results are 1 on 1 students. I asked those students why they upgraded from a basic course to 1 on 1 course even though it is 8 times more expensive (2K USD at that time). They said: It gives me very simple strategies to help me pass ASAP . This helped me understand all they want are simple strategies, which has nothing to do with how fancy a platform is. I also learnt that I should not copy what my competitors do. I’ve seen a few online learning websites having fancy quizzes. But I never questioned myself, do our customers have anything in common? The answer is NO! So, never studying what competitors do, only focus on what MY customers / students care about and what made them buy.
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