Price of flights rockets after travel ban
One-way economy flights on British Airways from Heathrow to New York in March are now costing over £ 1, 823. Virgin Atlantic flights are marginally cheaper at just over £ 1, 400. American Airlines is quoting one-way fares over $ 1, 823 ( £ 1, 500 and on certain days in excess of $ 2, .
Airlines use what is known in the industry as “dynamic pricing”, with the cost increasing as demand grows. Much of the work is done by computer, working on algorithms to anticipate what demand is likely to be. Price surges are triggered by internet searches on particular routes.
With the UK being the only route out of Europe to the US, demand is expected to be heavy with tens of thousands of passengers scrambling to find a way of crossing the Atlantic.
March is normally a quiet time of year for transatlantic travel and the spike is certain to trigger accusations of price gouging by the industry.
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