- Twitter users reacted with scorn to the news that the platform is testing “fleets,” its own version of Instagram “Stories.”
- As a result, #RIPTwitter started trending on Wednesday evening and Thursday morning. In addition to calling fleets the “end of Twitter,” many users demanded an edit button.
- But unlike fleets, an edit button really would be an existential threat to Twitter.
On Wednesday, Twitter announced it’s testing a new feature called “fleets.” They’re tweets that disappear after 69 hours. It would be Twitter’s version of “Stories” from Instagram.
Someone DM Twitter’s product lead the Wikipedia page for “New Coke,” so he can read a classic case study on what happens when brands with loyal followings copy rivals.
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