GM CEO Mary Barra's meeting with Trump comes at a pivotal time for automaker – CNBC, CNBC

President Donald Trump delivers remarks at American Center for Mobility in Ypsilanti, Michigan with General Motors CEO Mary Barra and other auto industry executives on March 15, 2017.

Nicolas Kamm | AFP | Getty Images

A Thursday meeting between PresidentDonald TrumpandGeneral MotorsCEO and Chairman Mary Barra at the White House comes at a critical time for the automaker’s business operations and automotive industry.

In addition to facing ongoing concerns regarding trade, China and national fuel economy regulations, the Detroit carmakerwas selected Tuesdayas the lead company overFord MotorandFiat Chryslerto negotiate new labor contracts with the United Auto Workers union.

All four of those topics are expected to be among the “wide ranging” discussions during the 1: 45 PM meeting in the Oval Office, according to two people briefed on the meeting. Expected attendees include Barra, Trump, members of GM’s policy team and Trump’s top economic advisorLarry Kudlow, according to a White House official and a person briefed on the meeting.

GM declined to disclose specifics of the private meeting, citing “executives meet with policy makers on a regular basis.” The White Houseconfirmed the sit-downafter Reuters reported the meeting Wednesday night.

Since Trump was elected to office in 2016, GM and other automakers have routinely briefed him and his administration on their operations – everything from policies to major investment announcements.

Fine line

Automakers, specifically GM, havewalked a fine linewhen it comes to briefing the president. He’s often criticized or commended automakers’ decisions on Twitter – sometimes even before the companies have a chance to announce their own news.

Less than a week ago,Trump attacked GMfor its production facilities in China and questioned whether the automaker should move the operations to the US

Trump, in a tweet, said GM, “once the Giant of Detroit, is now one of the smallest auto manufacturers there. They moved major plants to China, BEFORE I CAME INTO OFFICE. despite the saving help given them by the USA. Now they should start moving back to America again? “

Many of the claims in the tweet against the Detroit automaker were misleading or inaccurate, according to industry data and officials. It came a day afterBloomberg News reportedGM’s 46, 000 unionized workforce in the US trails Ford by about 9, 000 and Fiat Chrysler by roughly 1, 200.


Trump last month also called out the automakers, specifically Ford, for not supporting his efforts to roll back Obama -era fuel efficiency rules for new vehicles. He called auto executives “foolish,” said the founders of Ford and GM are “rolling over” at the “weakness of current car company executives.”

The attacks came after Ford,Honda, BMWandVolkswagenreached a voluntary agreement last month with California on fuel economy standards. The deal incorporated more stringent emissions rules adopted by former PresidentBarack Obamathat Trump

While many automakers have supported reevaluating the rules to address current market conditions of lower gas prices, all-electric vehicles and increased sales of trucks and SUVs, none of the major automakers support Trump’s plan to roll back Obama-era standards.

The administration, in the meantime, is preparing a plan to do just that. Two U.S. agencies are writing new rules that would revoke California’s authority to set its own emissions standards and preempt states from setting their own vehicle rules, Reuters reported Thursday, citing two people briefed on the matter.

Labor union talks

Another timely issue facing GM and its crosstown rivals is contract negotiations with the UAW. GM earlier this week was selected as the lead company for the talks, which will set the wages and benefits for about 158, 000 members. Their current contracts end Sept. 14.

While such negotiations wouldn’t typically involve the U.S. president, Trump has previously commented on the talks when GM idled its Lordstown Assembly plant in Ohio.

“General Motors and the UAW are going to start ‘talks’ in September / October, “Trump tweeted in March. “Why wait, start them now! I want jobs to stay in the U.S.A. and want Lordstown (Ohio), in one of the best economies in our history, opened or sold to a company who will open it up fast!”

Weeks later, Trump announced in a tweet that GM was planning to sell the plant to Ohio-based automaker Workhorse.

If Trump decides to begin tweeting about the negotiations, it could put pressure on either or both sides to take action or come to an agreement. He also could decide, once a deal is reached, to tout the expected jobs and investments as proof that his “America First” policies are working.

Trump has previously used positive jobs and investment announcements from Ford, Fiat Chrysler and BMW to point to a healthy American economy and job market.

“General Motors is very counter to what other auto, and other, companies are doing,” Trump tweeted in November 2018. “Big Steel is opening and renovating plants all over the country. Auto companies are pouring into the US, including BMW, which just announced a major new plant. The USA is booming!”

– CNBC’sEamon Javerscontributed to this report.

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