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GM to Revive Hummer Name on New Electric Pickup Model – Wall Street Journal, The Wall Street Journal

GM to Revive Hummer Name on New Electric Pickup Model – Wall Street Journal, The Wall Street Journal


      

General Motors Co. Is resurrecting the Hummer name on an all-electric pickup truck to be sold under the GMC brand, according to people familiar with the matter, reviving a once-popular yet controversial badge that was phased out a decade ago.

GM has enlisted NBA superstar LeBron James to promote Hummer’s return, including a plan to air a commercial during the Super Bowl next month, said one of these people and another person with knowledge of the advertising plans.

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