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Google announced that it will provide web filters for Google search users to only display text content without images/videos, etc.


Google today announced a new feature for its search engine: a filter option called “Web/Page.” This new feature is designed to allow users to exclude images, videos, rich media modules and other visual elements from search results, returning to a simple search experience that only displays text content.

In the early days, the search results page of the search engine only displayed website titles, abstracts and links related to the query keywords. These results were presented in the form of plain text, the keywords were displayed in bold, and the interface looked very simple. However, over time, in order to improve user interactivity and click-through rates, search engines began to introduce rich media content, such as website summary images, movie and book cards, YouTube videos, etc.

Google announced that it will provide web filters for Google search users to only display text content without images/videos, etc.

While these changes are intended to enhance the user experience, for some users such information overload may prove too complex. This new filter feature introduced by Google is designed to solve this problem. By selecting the “Web” filter on the search results page, users can have the page automatically exclude all non-text content and display only text information.

However, this solution is not perfect yet. Currently, users cannot set this filter as the default option. Users will need to manually click “More/Web” below the search results to activate this filter each time they search, which may mean repeating this for each search.

This feature is rolling out to users globally starting today, but given that it has just been launched, it will take time to evaluate its actual effectiveness. It is expected that starting tomorrow, users will be able to test and rate the new filter for themselves in real-world performance.

In addition, this feature also supports the use of the Google Search web version on mobile browsers, but it is unclear whether the Google Search App also supports this feature.

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