The Hallmark Channel on Sunday moved to reinstate ads featuring a same-sex couple that had been removed from the cable network. The decision came after significant backlash over the initial decision tostop airing the adsfrom the wedding-planning company Zola.
“The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused,” Hallmark CEO Mike Perrysaid in a statementSunday night. “Said simply, they believe this was the wrong decision.”
“Hallmark will be working with GLAAD [Gay & Lesbian Alliance Against Defamation] to better represent the LGBTQ community across our portfolio of brands, the statement continued. “The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials.”
Perry also used the statement to apologize, saying, “Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts from this purpose is not who we are. We are truly sorry for the hurt and disappointment this has caused. “