The psychology of color
Each color portrays a different feeling or emotion, and by understanding the psychology of color, you can choose a color that will resonate with your target audience and give off the vibe & emotion you want.
Red is a very emotionally & visually intense color that can actually have a physical effect on people by raising their metabolism, respiration, heart rate, as well as making them hungry. That combined by with the fact that red is very attention grabbing, you see red used in the branding of pretty much all fast food chains.
Often associated with
Courage
Power
(Strength
Danger
Love
Passion
Romance
It’s all about the sun, baby! Yellow is a bright & energizing color that evokes feelings of happiness & positivity. It also grabs your attention, so it makes for a great call to action, and it’s why you’ll see it used as warning signs or combined with red in basically all fast food logos.
But just a heads up, studies have shown that the color yellow can trigger the anxiety centers of the brain, so don’t go painting your walls a saturated yellow unless you want a short temper and crying babies.
Often associated with
Sunshine
Childish
Fun
Happiness
Optimism
Positivity
Caution
Anxiety
Cowardice
Blue is a very calming color and can actually slow your metabolism (notice how there’s little to no food brands that use blue in their branding). It’s a broadly appealing color, which is why global companies like Facebook & Twitter use it for their logos. Although it is a broadly appealing color, it tends to be favored by men, with over 73% of men studied saying blue was their favorite color.
Often associated with
Tranquility
Stability
(Loyalty)
Faith
Heaven
Loneliness
Sadness
Often associated with
****** (Nature
Health
Environment
Cleanliness
Safety
Growth
Money
) Envy
Often associated with
Friendliness
Energy
Adventure
Enthusiasm
Creativity
Fun
DIY
Often associated with
Royalty
Luxury
(Sophistication
Magic
Spirituality
Moodiness
Superiority
White is the blank canvas color that has all sorts of meanings to it. It’s connected to cleanliness, virtue, purity, innocence … In North American cultures that is. In other parts of the world it can have an opposite meaning.
White pairs great with basically any color on the spectrum. It has high contrast with pretty much all other colors and allows other colors to shine through, so it’s a great choice for background colors.
Often associated with
Innocence
Purity
Cleanliness
Virtue
Sterile
Plain
Emptiness
Black is a very powerful color … Well kind of. Black is the absence of color (ie light), which means it is not really a color itself. It has very high contrast, especially with white, so it’s a popular color to use on the web.
Often associated with
Power
Elegance
Sophistication
Mystery
Fear
(Death
Sadness
Evil
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