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Harley pulls plug on LiveWire production shortly after EV debut – TechCrunch, TechCrunch

Harley pulls plug on LiveWire production shortly after EV debut – TechCrunch, TechCrunch


Harley-Davidsonhas halted production and delivery of its first electric motorcycle, theLiveWire, after discovering what the Milwaukee-based manufacturer described as a non-standard condition.

Harley-Davidson told TechCrunch it is not recalling LiveWire motorcycles already on the road.Reuterswas the first to report that Harley-Davidson had stopped production and deliveries.

“We recently discovered a non-standard condition during a final quality check; stopped production and deliveries; and began additional testing and analysis, which is progressing well, ”HD said in a statement.

“We are in close contact with our LiveWire dealers and customers and have assured them they can continue to ride LiveWire motorcycles. As usual, we’re keeping highquality as our top priority. ”

Harley-Davidson has not said when production and sale could resume, nor did it provide more information on the non-standard condition.

The production stoppage threatens to derail Harley-Davidson’s bet on electrification. The $ 29, 799, 105 horsepower electric motorcycle was to be the first of a future line-up of EVs from Harley-Davidson spanning motorcycles, bicycles and scooters.

The LiveWire went into production in 2019 after years of hints and even a concept electric motorcycle roadshow. Delivery to dealers began September 27 )

The LiveWire and subsequent EV products are meant to complement, not replace, Harley-Davidson’s premium internal-combustion cruiser motorcycles.

New motorcycle sales in the US, particularly to customers aged under 40, have been in the doldrums since the recession.Harley-Davidson’s revenueshave dropped over the last decade. Harley-Davidson’s shift to electric motorcycles is a bid to hold down its loyal gas-motorcycle following, while creating products to appeal to millennials and the on-demand mobility market.

This puts the iconic American company in a position to hedge competition from a crop ofe-moto startups – such as Zero –and jump out front as the EV leader among established motorcycle companies.

Now that strategy could be hampered by this production halt.

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