Netflix was so proud of this autoplay-with-sound achievement that, in a (press release , it talked up its “new television user interface that uses video more extensively to bring content alive in real time and helps members decide whether to click play.” For Netflix, this was great because it led to more people watching more content. Which it probably did! I certainly tried a few things I would not have tried otherwise. But there was no way to turn it off ; I soon felt nearly assaulted by the Netflix app running on my Roku.
Netflix users, who were forced to lunge for the mute button moments after finishing an episode, had similar feelings; They complained about this behavior for so long without response that many gave up hope of succor.
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