Instagram has been running tests where it hides like counts on posts in seven different countries around the world, and very soon, it will start testing hiding themfor some US usersas well. Instagram CEO Adam Mosserimade the announcementtoday at the WIRED 25 conference.
In tests that have rolled out so far, likes are hidden from public posts in the Feed, on the web, and in profiles. However, you should still be able to see how many likes a post gets – it’s only other people that won’t be able to.
The test first startedin Canada, and it hasalso rolled outto Ireland, Italy, Japan, Brazil, Australia, and New Zealand. Facebook is also running a test of hiding like countsin Australia.
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