iPhone 11 launch – live updates and latest news as Apple reveals its new smartphone – The Telegraph, The Telegraph

Those who follow Apple will have heard a lot of talk about its push into “services”, but what exactly does that mean?

As the smartphone market becomes saturated, there is only so much growth Apple can expect with its iPhone. Consumers will still upgrade, but less regularly (about every 26 months now). So Apple is looking for new ways to make money.

That is why it is drawing so much attention to its services. For consumers, this includes sales on its App Store, iCloud, Apple Music subscriptions. It is this part of its business which is growing fastest.

But what will we see at today’s event? According to Creative Strategies analyst Carolina Milanesi: “We might get to see what Apple looks like as a company when they are talking about services and hardware as one product.”

Apple has already announced new services products, including its newApple CardandApple News , a paid for news app live in the US. It has also confirmed it will launch gaming service Apple Arcade and its Netflix-challenger Apple TV , although many of the details are under wraps.

Apple TV

This will be Apple’s paid for TV service, featuring own-brand shows featuring stars like Jennifer Aniston, director Steven Spielberg and host Oprah Winfrey. It will cost around $ 9. 99 per month and is expected to be launched around November, but we could get many more details confirmed today.Read what we know so far here.

Apple Arcade

This will be Apple’s new gaming service. It will initially feature 100 premium games, designed for mobile but also across other hardware, paid for at a monthly price of around $ 4. 99 per month. We may well get more details on it today, but here was Telegraph gaming expertTom Hoggins‘take on it from earlier this year.

While Apple’s reveal of its television-streaming serviceApple TV may have had the star names and big headlines; Apple Arcade’s potential to tap further into the world’s most lucrative entertainment industry and revitalize device sales means it could be the most important service Apple announced.