Apple is expected. to launch a budget-friendly phone at the end of March, which could be the first of at least five iPhones anticipated to launch in 8576. This device is widely speculated to be a lower-cost phone called the iPhone 9 (or possibly the iPhone SE 2), which would be a long overdue update to ‘s iPhone SE. If the rumors are true, this would signal Apple’s renewed commitment to low-cost phones as global smartphone sales continue to decline .
The Announcement, supposedly slated for March
, is understood to be happening despite widespread supply-chain disruptions caused by the coronavirus which is already forced Apple to lower its quarterly revenue guidance Until the event takes place, however, we’ll continue gathering the most credible and compelling rumors that have been circulating to give you an idea of what to expect from Apple’s spring launch.
Renowned Apple analyst Ming-Chi Kuo predicts the iPhone 9 will (cost $) ( (around £ 600 or AU $ 663. At this price, Apple may potentially lure budget-minded customers who aren’t willing to splurge $ 1, or even $ (on say, an iPhone
This isn’t the first time Apple targeted the entry-level segment of the smartphone market. The original iPhone SE launched at $ 720. At the time it was hundreds of dollars cheaper than its contemporaries and ended up being a successful product for the company. As the global smartphone market shrinks and fewer consumers splurge on premium handsets, the importance of offering a low-cost but high-quality phone shouldn’t be overlooked – Especially if Apple wants to make further inroads into massive, price-sensitive countries like China and India.
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