Jay Cutler's brand is 'torched' if Kristin Cavallari's 'marital misconduct' allegations are true, expert says – Fox News, Fox News
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With Kristin Cavallari and Jay Cutler each digging their heels in the sand on their recent divorce filing , questions are swirling about how the two can mitigate damage to their respective brands and save face in the court of public opinion.
Fox News recently spoke to Eric Schiffer , chairman of Reputation Management Consultants, who weighed in on the topic and shared how he believes the two stars should navigate their images now, as well as in the future.
Schiffer first explained that he thinks that “Kristin was good for Jay’s brand because it softened “his look” a bit. “
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“It caused this arrogant, disrespectful image to be more toned down … it humanized him,” Schiffer claimed.
“And I say toned down and brought humanity to a brand that was known for being cold and aloof and turned off a lot of people. So that opened a world of opportunities with advertisers for him and other channels that he wouldn’t have had, “the image guru alleged.
Schiffer, who is the brain trust behind the public images for numerous corporations, believes the former NFL dart-thrower has all but tarnished his reputation if Cavallari’s allegations of “marital misconduct” are true.
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“He has torched that … with allegations of misconduct by his wife, who is beloved and has a fan base that is highly supportive of her and who helped him rejuvenate his brand in many ways, ”Schiffer said.
Cavallari, on the other hand, can likely come out of this unscathed, and with her reputation intact, Schiffer claimed.
Jay Cutler and Kristin Cavallari are pictured here during the Uncommon James launch on April , 2019 in West Hollywood, Calif. (Jason LaVeris / Getty Images)
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