- Phil Spencer recently said that Xbox’s main competitors are actually Amazon and Google, not Sony and Nintendo.
- This news is shocking to some, considering that for a long time Xbox, Nintendo and PlayStation have been considered the main brands of gaming.
- Spencer’s comments show how hard Microsoft is going after the no-dedicated-hardware dream.
Xbox head Phil Spencer made some surprising comments recently. It seems that Xbox does not consider Sony or Nintendo as its competitors. That role, at least in Microsoft’s eyes, goes to Amazon and Google.
Clearly Microsoft is starting to see Xbox in a different light. Far from being a gaming brand, Xbox is rapidly speeding towards becoming a service provider.
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