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Porsche's first Super Bowl ad in 23 years is for the electric Taycan – Engadget, Engadget

Porsche's first Super Bowl ad in 23 years is for the electric Taycan – Engadget, Engadget
        

          

                                       

The ad isn’t terribly complicated. It starts with what appears to be a thief stealing the Taycan from Porsche’s museum in Stuttgart, and quickly evolves into a Hollywood-style chase with several more conventional cars (plus one tractor) in pursuit. While Porsche doesn’t talk much about the Taycan, there’s no question it’s the star. The driver even makes use of the Taycan’s virtually silent EV powerplant to escape, although the machine probably wouldn’t get far in real life given the EU’s artificial noise requirement … not to mention that 640 – mile EPA range .

A minute-long version of the commercial will air in the first quarter of the football game, but you can watch an extended version now.

The clip is meant to do more than just boost Taycan sales, of course. This is also Porsche’s (and really, VW’s) attempt at “heralding the era of electric mobility,” and that includes reaching out to customers who might never have considered one of the brand’s cars before. We doubt many people will rush out to buy a Taycan after this, especially not the maxed-out Turbo S variant in the ad. It might, however, give EVs some extra cachet while reminding people that there are alternatives to Tesla.

                      

        

      

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