- Raid: Shadow Legends is a mobile RPG with an infamously aggressive marketing strategy.
- The developers claimed on Twitter that they do not sponsor YouTubers… and that all of their shout-outs have been unpaid.
- This is easily one of the stupidest lies you’ve ever seen.
It’s hard to find a gamer who hasn’t heard of Raid: Shadow Legends. The mobile game has been supported by a massive marketing push over the past year. Pretty much any YouTuber who’s even vaguely connected to the gaming industry has had a video sponsored by Raid.
That’s fine. Except now Raid creator Plarium is inexplicably trying to claim it’s not true.
According to a tweet from the official Raid: Shadow Legends account, they don’t sponsor anyone. They “cooperate with” YouTubers who already play their game. And those YouTubers don’t take a dime for the privilege of promoting the game. Source: (Twitter) I’m honestly not sure if I’ve ever heard a bigger load of bull in my entire life.
Raid: Shadow Legends is Hilariously Bad at PR
Let’s be clear: This is either an outright lie or a case of insanely incompetent PR.
It’s laughably easy to prove that statement wrong. The YouTube videos that list Raid. as a sponsor would seem to contradict claims that Raid does not sponsor YouTube videos. | Source: YouTube
Hell, if you’ve ever seen a YouTuber. mention Raid: Shadow Legends, they invariably say the word “sponsored” in their freaking videos. Just watch the first four seconds of this:
As if that was not damning enough, a YouTuber by the name of Upper Echelon Gaming provides more proof. He claims Plarium hounded him with constant offers of sponsorship deals , even after he turned them down multiple times:
Why Would Plarium Even Go Down This Road?
The creators of Raid: Shadow Legends are very clearly pursuing aggressive marketing for their terribly-put-together mobile gaming garbage.
Their own insistence that they’re not sponsoring YouTubers is utterly baffling.
When someone is paid to advertise a product, the law in most regions is crystal clear.
You must make it evident that you are delivering a paid advertisement . So if Raid isn’t paying all these YouTubers, why are these supposedly free shout-outs labeled like paid advertisements?
Maybe Plarium just doesn’t understand the laws governing social media influencers. Either that or their social media manager is about to get fired..
This article was. edited by Josiah Wilmoth
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