Raid: Shadow Legends is a mobile RPG with an infamously aggressive marketing strategy.
The developers claimed on Twitter that they do not sponsor YouTubers… and that all of their shout-outs have been unpaid.
This is easily one of the stupidest lies you’ve ever seen.
It’s hard to find a gamer who hasn’t heard of Raid: Shadow Legends. The mobile game has been supported by a massive marketing push over the past year. Pretty much any YouTuber who’s even vaguely connected to the gaming industry has had a video sponsored by Raid.
That’s fine. Except now Raid creator Plarium is inexplicably trying to claim it’s not true.
According to a tweet from the official Raid: Shadow Legends account, they don’t sponsor anyone. They “cooperate with” YouTubers who already play their game. And those YouTubers don’t take a dime for the privilege of promoting the game.