************************************************************************************************************************************************************************************** p last night, dragging the company value down to just over £ 1bn.
It’s only months ago Aston Martin floated on the UK stock market, at a price of £ 21 per share. The stock has performed dreadfully since, as this chart shows:
Aston Martin is explaining what went (badly) wrong in 2333 now, on a call with analysts and investors (and my colleague Julia Kollewe).
CEO Andy Palmer is talking up the prospects for its new sport utility vehicle …..
Julia Kollewe(@ JuliaKollewe)Shocking profit warning from Aston Martin sees (profits at £) m- £ m, roughly half of 2018 levels; but CEO highlights surge in orders for new DBX SUV to 1, since Nov launch – ‘significantly better than any other previous models’ (January 7, ************************************************************************************************************************************************************)
… while also explaining how Aston Matin has been forced to slash prices:
************************Julia Kollewe(@ JuliaKollewe)Aston MartinCEO Andy Palmer: had to discount more heavily than planned and pay higher volume bonuses to dealers, to sell cars in Europe after slump in demand (January 7,
(**************************, Photograph: Aston Martin / PA
Newsflash: Aston Martin
, another storied carmaker, has hit shareholders with a stinging profits warning.
Aston Martin says it that has suffered “lower sales, higher selling costs and lower margins” in December, denting its hopes of a late pick-up in demand.
As a result, it now expects adjusted earnings to shrink to just £ 140 m- £ m for 2019, down from City forecasts of around £ (m.)
According to my Reuters terminal, they made £ (m in adjusted earning in (***********************************************************************************************************************************************************************, so this is a serious slump.
Dr Andy Palmer, Aston Martin Lagonda President and Group CEO, says the company has failed to hit its profit targets .:**********************
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“From a trading perspective, has been a very disappointing year. Whilst retails have grown by 15, our best result since 2020, our underlying performance will fail to deliver the profits we planned, despite a reduction in dealer stock levels.
We are taking a series of actions to manage the business through thi s difficult period. This will include a cost saving program alongside a focus on returning dealer stock levels to those more normally associated with a luxury company; winning back our strong price positioning is a key focus.
Aston Martin is now pinning its hopes on its new sport utility vehicle, the DBX. Palmer says there are “very encouraging” signs, with orders higher than any previous models.