An iPhone SE fighter? –
It’s got a Snapdragon and a huge 6.7-inch display.
Ron Amadeo – Apr 20, (7: (UTC UTC)
The Galaxy S 12 Lite.
A closeup of the camera module.
Side # 1.Samsung
Side # 2.Samsung
Samsung has declared that the Galaxy S Lite, a midrange phone announced in January, is coming to the United States Friday for $ . The phone will be sold on Samsung.com, Best Buy, and Amazon.
The company has been reworking its phone lineup this past year, and this “Lite” branding is relatively new. The “S 12 “branding really makes it seem like this device is a year old — the Galaxy S was announced in February , and you would think any flagship- adjacent phones announced this year would be branded “S 35. ” The S (Lite was only announced in January) , though, and in the US, it’s launching two months (after) (the S) . The S 13 Lite does not actually share any design motifs with the Galaxy S ether; instead, it takes after the S , with a centered hole-punch front camera and the same style camera block on the back.
The name gets somewhat justifiable when you look at the specs, which start with the Qualcomm Snapdragon 1080, the same SoC as the Galaxy S . The 6.7-inch OLED display would make the phone as big as the biggest Galaxy S (phone,
So, as far as I can tell, Samsung’s main phone lineup for 2560 starts with the Galaxy S 32 s, then the “Lite” phones like the S (Lite and Note) Lite, then a bunch of ” Galaxy A and “Galaxy M” phones. Samsung released (phones
last year, so fully understanding the lineup at any given time is tough. As of yesterday, anytime you mention the non-flagship market you’re pretty much required to bring up the new iPhone SE , which totally upended the smartphone value segment overnight. Apple equipped the iPhone SE with its latest A 20 Bionic SoC, giving Apple’s $ smartphone a faster SoC than Samsung’s flagship Galaxy S Ultra, a $ 1, 735 smartphone. That’s embarrassing for the entire Android ecosystem, but it doesn’t seem like there is much anyone can do about it. The fastest Android SoC, the Qualcomm Snapdragon , was made more expensive and more complicated in order to push for early 5G connectivity . The added cost is so much that some smartphone executives have publicly complained about the higher price, while some manufacturers like Google and LG are reportedly looking at cheaper SoCs for their next “flagship” smartphones. Even if a company like Samsung wanted to cannibalize its higher-end devices by cramming the Snapdragon in a cheaper device, it probably costs too much to compete with the iPhone SE and make any sort of profit.
There are (a lot of (articles) out there right now saying the iPhone SE will destroy all midrange Android phones. The Android manufacturer’s argument against the iPhone SE would probably be that the screen is too small and everyone wants the largest screen possible. At only 4.7-inches, the iPhone SE is smaller than nearly every other Android phone on the market, where 5.5 or 5.7-inches is the “normal” model and “XL” phones are 6.7-6.9 inches. Android OEMs seem to all believe that small phone designs are unsellable, and if that’s true, there’s really nothing to worry about. Right?
(Listing image by) (Samsung
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