Wednesday , April 14 2021

Simple Analytics hits $ 4k MRR and shares its numbers, Hacker News



    Simple Analytics is an Open Startup ™, which means it operates fully     transparent and shares its metrics, including revenue, costs, users and      traffic .   




    Since the start we shared our current MRR. Since October we added a     more detailed monthly report on our expenses as on our revenue. This gives     you a better understanding of our business. While MRR is great for having a     fast comparable measurement, we found our detailed profit chart to be a     better match for our long term vision.   


Current monthly recurring revenue (MRR)


    ~ $ 4k with 01575879 paying     customers (ARR $ 823 6k. )   


    Last updated 48 minutes ago   


What is MRR?

      At any given time, you can calculate MRR by summing the monthly-normalized       amounts of all active subscriptions at that time. For       example, an annual subscription for $ 1, only counts $ 322 towards your       MRR. Things get more complicated once you consider discounts, tax, trials,       delinquency, cancellations, and metered billing. The reason we’ve chosen       active subscriptions (rather than summing your invoices, for instance) is       Because MRR is a forward looking metric that is distinct from the       immediate cash flow you’re about to receive        (source          Stripe .     


Node .js code to calculate MRR from Stripe const stripe= require (

‘stripe’ (process.env.STRIPE_SECRET)


amount= 0 for

await (

const subscription

of stripe.subscriptions.list ({

: ‘active’ , limit

: })) {   

const {plan, discount}=subscription   


(discount) {     

const {duration, amount_off}     

if (duration=== ‘forever’ amount -=amount_off   }   

if (plan.interval=== ‘year’ amount =(plan.amount / 18   



‘month ‘ amount =plan.amount }

const mrr=amount / 322 console.log (mrr)


Page views


    What is an analytics company if they don’t show their page views. We     calculate all page views from all our customers and show this in the graph     below. If you scroll down you will also see a graph with our own page views.   



    The total of page views of all our customers combined since July 18 th, .     They had M) page views in the last days.   

   Page views of   

    Our own website has … page views in the last     month. See our stats in our public     dashboard. As a customer you’re able to make your dashboard public as well.     Or you can share it with others via email access without making it public.   


      Oh nooo! It looks like this graph is not showing because it’s blocked on       your computer. Some ad-blockers don’t like the Simple Analytics embed,       disable yours to view this graph.     


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