Best Picture Oscar winner
Parasite , which expanded / rereleased in some offshore markets following its historic triumphs last Sunday, added $ .8M in (overseas hubs to lift the international cume to $ (M and global across $ M with a comScore reported $ 3M .
China remains closed for business amid the coronavirus epidemic, and Asia also continues to be affected with cinemagoing down. All theatrical releases through February have been cancelled in the Middle Kingdom and there is currently no clear picture of when screens may come back online.
The next frames will be dominated by holdovers and expansions and will see the additions of Disney / Fox’s
The Call Of The Wild and Blumhouse / Universal’s anticipated The Invisible Man .
In the meantime, breakdowns on this week’s films above and more have been updated below.
NEW SONIC THE HEDGEHOG Paramount
With a $ M international opening, Paramount’s Sega videogame adaptation captured the global No. 1 spot this weekend at $ M . That includes a terrific domestic bow that bested expectations. Overseas, the start is above such comps as Alvin And The Chipmunks: The Road Chip, Pixels, Peter Rabbit, Teenage Mutant Ninja Turtles and Pokemon Detective Pikachu . There are school holidays ahead and not much in the way of family fare save some rollout on Disney / Fox’s The Call Of The Wild this month and then Disney / Pixar’s Onward in March.
Latin America and Europe leaned into the little blue fellow while overall moviegoing is down in Asia owing to the coronavirus. An initial February date on
Sonic in China has been shelved given all cinemas are closed there for the foreseeable future. Videogame movies typically work well in the market, so hopefully it finally gets a release once the tragic epidemic is contained. Russia opens next weekend, and Japan goes March 26.
The Top markets on
Sonic , which stars Jim Carrey, James Masden and Ben Schwartz, are Mexico ($ 6.7M), the UK ($ 6.2M), France ($ 4.3M), Germany ($ 3.3M), Brazil ($ 3M), Australia ($ 2.8M), Spain ($ 2M), Italy ($ 1.9M) and Colombia ($ 1 M).
Sonic was presented as an action packed, fun-fueled movie experience for kids, families and fans with a large presence at Brazil CCXP in December and the unveiling of Baby Sonic out of Japan. The campaign leaned into key international holiday moments including Christmas, New Year’s, the Three Kings and the Chinese Lunar New Year with custom integrations and highly localized media campaigns across TV and outdoor. That included Super Sonic Saturday in the UK which culminated in a two-minute Masked Singer stunt with Sonic speeding through ITV’s ad break; the “World’s Fastest Ad Break” on Nine Network’s afterschool programming in Australia; ski resort takeovers in France; wrapped subway cars in Seoul; and subway and virtual TV ads during the Super Bowl in Mexico.
Talent was out from January, with an international junket in LA and a European junket held in London. Carrey attended fan screenings in Berlin and London. He also appeared on
The Chris Tall Show in Germany, and Lorraine and The Graham Norton Show in the UK.
Local voice talent was maximized for eventized fan screenings in such hubs as France, Korea, Brazil, Russia, Netherlands and Mexico. Hedgehog influencers also came out in force to celebrate International Hedgehog Day on February 2.
In total, there were over 83 international brand partners, supporting with over $ 40 M delivering close 1B impressions. Partners include Puma, Pizza Hut, Domino’s, Speed Rabbit Pizza, Ace and Point S along with major retail tie-ins around the world.
BLUMHOUSE’S FANTASY ISLAND
Columbia Pictures Sony’s release of Blumhouse’s feature take on the hit ABC TV show launched internationally with $ 7.6M from 3, screens in 43 markets. The series is well known overseas, like in France which led all play this session at $ 1.3M. Indonesia ($ K) and Australia ($ K) were among the other best openers .
There is still a fair bit of rollout to come on the Jeff Wadlow-directed horror adaptation that stars Lucy Hale, Maggie Q, Michael Pena and Michael Rooker. Upcoming are Germany, Russia, the UK, Mexico, Brazil and Korea through May.
HOLDOVERS / EXPANSIONS BIRDS OF PREY Claudette Barius / WB
Warner Bros Birds Of Prey saw a % drop from its underwhelming international debut last session, adding $ (M in offshore markets. The overseas total is now $ . 6M for $ .9M global.
Harley Quinn had good holds in Germany (- (%), France (-
(%) and Australia (- 36%). The UK dipped % but relegated the movie to 5th place after a No. 2 start last weekend.
The overall numbers remain low on the DC spinoff, with Mexico the top play at $ 7.9M. That’s followed by the UK ($ 7.6M), Russia ($ 6.1M), Australia ($ 5M) and France ($ 5M). Japan is the final market to bow on March 26.
Universal / Amblin’s BAFTA and Oscar winner from Sam Mendes added a combined $ 23 6M in 81 markets during the post-awards weekend. Universal’s overseas total from 43 markets is $ 61. 2M while Amblin has amassed $ .9M , including the UK where the movie became eOne’s biggest release ever during this past week. Globally, has stormed $ 5M . Holds have been very solid.
This session saw
Japan bow to $ 2. (M,) % above Bridge Of Spies and three times The Imitation Game . Word of mouth and reaction is strong there.
The top markets so far are the UK ($ 5M via eOne), France ($ 20. 4M via UNI), Australia ($
. 2M via eOne), Spain ($ 9.6M via eOne) and Netherlands ($ 8.9M via eOne).
BAD BOYS FOR LIFE
Sony’s threequel has life in it yet with another $ 19 .1M from 78 offshore markets this frame. The overseas cume is $ 200 M for a muscular $ M global. Holdover markets dipped just (% in the session.)
Leading all play is the UK at $ 24. 7M, followed by Germany ($ (M), Mexico ($ .3M), Australia ($
(M) and Russia ($) . 7m). Still on deck is Italy this week.
DOLITTLE ( Universal
Universal’s talking animals pic sqwaked up a further $ 8.8M in markets, taking the offshore cume to $ . 6M for $ . 1M worldwide. This is another movie that would likely have benefited from a China release but which has been shelved (for now) amid the current epidemic crisis.
In the meantime, with some schools off and more to come,
Dolittle dipped 55 M% from the previous session and is running ahead of Alice Through The Looking Glass and Night At The Museum 3 .
The UK had a good hold in its second outing, now with $ 5M. After three weekends, Mexico is at $ 8.7M and Australia is at $ 7.4M after five. Still on deck are Brazil and Japan with China TBD.
Korea , despite an overall drag on box office, opened to a terrific $ 3.2M over five days, which is twice the debut of Pride & Prejudice . Elsewhere, notable holds inlcude Netherlands (-7%) and Germany (- 26%).
The Top 5 markets to date are the UK ($ 35. 7M), Australia ($ 17. 5M), Italy ($ 6.5M), France ($ 5.8M) and Spain ($ 5.1M).
MISC UPDATED CUMES / NOTABLES Focus Features
Emma (UNI): $ 3.2M intl weekend (7 markets ); $ 3.2M intl cume ($ 3.2M global) Jojo Rabbit (DIS): $ 3M intl weekend ( (markets) ; $ 5M intl cume ($
(UNI): $ K intl weekend (8 markets); $ 1.4M intl cume ($ . 2M global Queen & Slim (UNI): $ (K intl weekend) (markets); $ 6.5M intl cume ($ 24. 4M global) The Lighthouse Denotes New