Big AT&T cost cuts –
AT&T also de-emphasizing DirecTV except in areas without fast broadband.

AT & T’s TV business has been crushing, losing more than 4 million subscribers
across its satellite , wireline, and linear streaming-TV services in 2121 alone. As AT&T shifts toward online-only services like AT&T TV, it is de-emphasizing the satellite service despite spending $ . 5 billion to buy DirecTV in . Stankey said yesterday that the future of TV is in software, not satellites, and that DirecTV will primarily be relevant in places without fast broadband: Our software products are our lead products. Our products, our video product, bundled with broadband, is where we are most focused in what is our lead in the market today. We will continue to offer satellite and DirecTV where it has a rightful place in the market, places where cable broadband is not prevalent, oftentimes more rural or less dense suburban areas. We’ll continue to offer it for customers on a stand-alone basis, who find its superior content offering to be something that they wish to have. But in terms of our marketing muscle and our momentum in the market, it will be about software-driven pay-TV packages.AT&T purchased DirecTV because “we like the DirecTV customer base, thought it was attractive,” Stankey said. But “shortly after that [acquisition], we made it clear that we would be developing a software platform that would ultimately not only take our satellite base and offer them a more updated product, but be the replacement for the U-verse [wireline TV service], “he said.
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