Because that would give consumers what they really want. (Image credit: Future) Apple philosophy: designing for what you’ll crave tomorrow, not what you want today
Apple’s age-old philosophy of designing products that consumers will want once they see them, not designing for what consumers say they want, still feels like a guiding principle. This is peppered through the company successes, from imitating and refining Xerox’s GUI and mouse with the Macintosh in the s to pushing for the nearly all- screen iPhone in (The oft-cited Steve Jobs) (quote) – “Our job is to figure out what they’re going to want before they do” – seems to characterize Apple’s resistance to bow to customer desires. For years, the company has ignored calls for a switch to USB-C port (iPhone), not (just) having USB-C ports (MacBook), and longer battery life (Apple Watch).
That would seem like more trouble than It’s worth: surely Apple’s production lines churning out Touch ID home buttons for older iPhones and iPads could be repurposed to strip out the fingerprint identification, but the point of the SE 2 is to carve out more of the budget market. Fingerprint sensors are found in inexpensive phones because they’re cheaper.
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