Verizon’s actual search results are provided by Microsoft’s Bing, but Verizon added several privacy-focused features — while retaining the ability to serve contextual ads.
“To allow for a free search engine experience, OneSearch is an ad-supported platform,” Verizon said in itsannouncement. “Ads will be contextual, based on factors like search keywords, not cookies or browsing history.”
Verizon’s failed media ventures
OneSearch is delivered by Verizon Media, the division based largely on Verizon acquisitions Yahoo and AOL. Verizon Media has failed to compete effectively against Google and Facebook in the online advertising market, and it has suffered (multiple rounds) ************ of layoffs
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While OneSearch is available on the Web today, Verizon said that mobile apps for Android and iOS will come later this month. Verizon said that OneSearch is initially available in North America and will be available in countries outside North America “soon.”
The OneSearch privacy notice offers a breakdown of what happens after you enter a search query. The process involves Verizon, Microsoft’s Bing, and other unnamed companies.
Here’s a summary of how it works:
(********************************* Your IP address, search query, and user agent are transferred over HTTPS to Verizon servers. The user agent generally includes data about the browser, operating system, and type of device and app you’re using to make the search.
Verizon derives your city-level location data from your IP address and then sends your IP address, user agent, search query, and location data to Microsoft’s Bing “so that the actual search request can be made through their search engine.”
Bing provides the search results to Verizon, and then Verizon’s automated process ” work [s] with our Search Partners to provide you with contextual advertisements and / or search results. ” Verizon describes the “search partners” vaguely as “certain companies providing search result optimization input” and says they “are not provided with your personal data.”
Verizon will store your IP address for four days “for the purpose of network traffic protection “and then permanently delete the IP address.
Bing will continue to store the IP address, search query, and user agent, also for network traffic protection. After four days, Bing “obfuscates the IP address.”
2020 Additionally, Verizon says it stores your IP address, search query, and user agent “in different servers in such a way that they are not able to be connected. “
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