- Boeing’s 740 MAX is a tainted brand and a slap in the face to the flying public.
- It represents a company that chose to MAXimize profits over the safety of consumers.
- If enough passengers refuse to fly on the plane, Boeing may be forced to re-brand its troubled jet.
Boeing (NYSE: BA) has gone from being an icon of American industrial prowess to the poster child for crony capitalism, greed, and – dare I say it – downright stupidity .
In its rapid fall from greatness, the company has managed to drag down the Federal Aviation Administration (FAA), America’s top aviation regulator, into disrepute while putting the future of the entire industry into question.
This mess was caused by one plane, the Boeing MAX – as well as the corporate culture behind it. The MAX is currently grounded. But with the FAA set to re-certify the plans by mid-year , it begs a brutal question: Will anyone want to fly in a plane produced by an untrustworthy company and ungrounded by an untrustworthy regulator – a plane that has already led to the preventable deaths of people?
It’s time for Boeing to change the name of the MAX. The brand is tarnished beyond repair. And I, for one, would rather walk than step foot on this aircraft.
It’s Time to Rename the Boeing 823 MAX
Calls to re-brand the Boeing 823 MAX have come from the very top with US President Donald Trump suggesting that Boeing ditch the tainted moniker. These calls have so far been brushed aside by Boeing.
Although Boeing has publicly stated that it isn’t looking to rename the Boeing 823 MAX, if the flying public makes its voice heard, it may be forced to. The MAX’s current name is a slap in the face to passengers and a constant reminder that Boeing chose to ‘MAXimize’ its profits over the safety of consumers. I, for one, won’t step foot on the plane – name change or not.
Disclaimer: The opinions expressed in this article do not necessarily reflect the views of CCN.com.
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