Vision Pro sales are not satisfactory, Apple is said to have significantly cut orders and will not launch new models in a short period of time

Apple's spatial computing device Vision Pro attracted a lot of attention after its launch. This device does have a better experience in the field of augmented reality. However, due to some problems, Vision Pro's attention is also declining. The most important thing is that it has no How many users will buy Vision Pro again.

The current problems with Vision Pro include no killer app, developers’ enthusiasm for the platform is waning, the wearing experience is not good enough (including causing eye problems, head and cervical spine problems, etc.), and the price is very high.

For Apple, declining sales is the most critical issue, so analyst Ming-Chi Kuo announced today that Apple has lowered this year’s Vision Pro shipments to 400,000~450,000 units, while the original expected shipments were 750,000~800,000 units. That is, shipments are expected to have dropped by 46%.

Ming-Chi Kuo said that according to his sources, on the one hand, Apple has significantly reduced shipments, and on the other hand, it is also adjusting its subsequent release plans. That is, the Vision Pro 2 launched in 2025 or 2026 may be postponed and will not be released in a short time. New products will be launched.

For the industry, the negative impact of poor sales of Vision Pro is also relatively large. Manufacturers involved in augmented reality and virtual reality, especially component suppliers, will also reduce shipments. Therefore, Mr. Guo predicts that the financial statements of some manufacturers may It won't look that good.

Finally, Apple will release new quarterly financial report data on April 25. It is not known whether Apple will disclose the specific sales volume and future plans of Vision Pro in the financial report or conference call.