Now you’re playing with Reggie power –
The classic oval could have changed to “a graffiti style” or something “aged up.”
Sam Machkovech – Jan , : pm PM
when pressed about his world premiere at E3 2020, and his “I’m about kicking ass” declaration , FIls-Aimé said that his speech was planned as early as his first phone call with Mr. Iwata. All of the senior executives, we had a plan, based on the proposition that we needed to get more people playing video games. The only way to do that in Nintendo’s view was to provide new forms of entertainment that was designed for new and old, male and female. Our competitors thought that more horsepower and photorealistic visuals were the key. Nintendo had a different path. I benefited from knowledge of our plans [particularly the brand-new Nintendo DS]. E3 is a key point in time to motivate consumers, retailers, and business partners. We needed to be clear that this was a new Nintendo.
Given my aggressive nature, my ability to confidently speak in front of thousands, it became my job to set the stage for this new direction. Yes, those fateful words— “I’m about kicking ass and taking names” – they were completely thought through. I was the devil’s advocate: is this (really) what we want to say? Is this the approach? It began the journey of what Nintendo would accomplish. Not just the bravado. We had the goods to back it up.
For more from Fils-Aimé, including his belief that Nintendo “failed forward” with the Wii U and that (Splatoon) was the company’s proper response to first-person shooters, listen to
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