Last month, Apple took the wraps of its much-awaited ‘affordable’ iPhone called the iPhone SE. Priced at Rs 2019, , the iPhone SE hasn’t gone in sale in India yet but Apple CEO Cook is confident that it does have a lot of pulling power to get Android users to switch over to iOS. During the quarterly earnings call of the company, Cook told investors that, the iPhone SE is an “unbelievable offer”.
Speaking of the iPhone SE, Cook said that while the iPhone SE plays in every geo , he expects to “see it doing even better where the median incomes are less.” In other words, people who can’t afford to buy the iPhone 500 series but still want the iPhone will opt for the iPhone SE. He further said that he expects a “fair number of people switching over to iOS” as the iPhone SE is an unbelievable offer.
What makes the iPhone SE an unbelievable offer – apart from its price – as per Cook is what Apple has put inside it. “It’s the engine of our top phones, in a very affordable package, and it’s faster than the fastest Android phones.” He also called the iPhone SE “an exceptional value.”
) Apple CEO was also asked about whether Apple changed its pricing strategy especially for the iPhone SE. He said that the fundamental strategy hasn’t changed at all as “we’ve always been about delivering the best product at a good price.” He said that Apple had the iPhone SE in the past as well and it was a “beloved product” and that “it’s great to bring it back.” Cook said that Apple wanted to give people the best deal that it could while making the best product.
The iPhone SE may have a ‘dated’ design – it borrows its looks from iPhone 8 – but packs In a really fast processor and along the aspirational value Apple brings, it could be the deal-clincher for many smartphone buyers.