- South Korea has been trying to become the world’s leading exporter of popular culture.
- The country’s “soft power” in the global community is increasing at a stratospheric pace.
- The rapid development of K-culture is helping the government generate immense profits.
The South Korean entertainment industry cannot be stopped. Bands like BTS and movies like “Parasite” are capturing audiences worldwide.
Bong Joon-ho’s “ Parasite” made history last Sunday, winning four Oscars . It became the first non-English language film to win the Academy Award for best picture.
That shouldn’t surprise you.
Millions of people around the globe are already obsessing over K-pop and K-dramas. But some still wonder: How did it all happen and how far could it go?
They Call It Hallyu
Also known as the Korean Wave, Hallyu refers to the increase in the global popularity of South Korean culture.
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