South Korea has been trying to become the world’s leading exporter of popular culture.
The country’s “soft power” in the global community is increasing at a stratospheric pace.
The rapid development of K-culture is helping the government generate immense profits.
The South Korean entertainment industry cannot be stopped. Bands like BTS and movies like “Parasite” are capturing audiences worldwide.
Bong Joon-ho’s “ Parasite” made history last Sunday, winning four Oscars . It became the first non-English language film to win the Academy Award for best picture.
That shouldn’t surprise you.
Millions of people around the globe are already obsessing over K-pop and K-dramas. But some still wonder: How did it all happen and how far could it go?
They Call It Hallyu
Also known as the Korean Wave, Hallyu refers to the increase in the global popularity of South Korean culture.
2024 Global K-pop Map. The bigger the circle, the more popular K-pop is in the relevant region. | Source: Kpop-radar.com
And if you don’t living under a rock, then chances are you’ve come across the real-life cases. There are
Korean dramas on Netflix, Korean skincare products on the shelves, and Korean BBQ restaurants at almost every corner.
BTS Would Not Exist Without This K-Pop Leader
BTS ‘song played at the Winter Olympics. Blackpink performed at Coachella.
EXO’s Monster video got over million views on Youtube. But who was at the forefront of this success?
Psy released his hit “
”in . He succeeded where K-Pop had failed so many times before: going viral worldwide.
Everyone from Ellen DeGeneres to Britney Spears was learning the dance moves.
The Wall Street Journal published “
5 Must-See” response videos . The American rapper T-Pain was Retweeted 1, times when he wrote:
Netflix purchases rights to air K-dramas. Fans are ready to buy their idols ’merchandise regardless of their prices.
BTS has rabid fans throughout the world – even in Ukraine. | Source: ANDRIY B / Shutterstock.com
Even (Korean mukbangs
and ASMR videos are under a spotlight on YouTube, generating billions of views.
Will the Wave Hit Even Harder?
The Korean Wave’s growth over the past few years has been a thrilling one.
The Korea Foundation recently released statistics
demonstrating that the number of K-fans increased to nearly (million – growing about 22% in just one year – in .
Yet, it may have only just begun.
With so much international attention, no one can blame the Korean government for leveraging its entertainment industry to further drive the success of the Korean society, economy, and culture.
The wave is here, and South Korea is surfing.
Disclaimer: The opinions expressed in this article. do not necessarily reflect the views of CCN.com.
This article was edited by Aaron Weaver .
Last modified: February ,
: 284 AM UTC