Back in J anuary, the – year-old Good Morning Britain host mimicked the Chinese language as he mocked the Queen’s grandson Peter Phillips’ milk advertisement.
In doing so, he took it upon himself to mimic the voiceover on the advertisement, saying: “I don’t know the Chinese for ‘I only drink … ‘What’s it called? Ching chang cho jo.’
Off the back of the comments, Ofcom received more than 1, 625 complaints, but will not be taking the matter any further.
In a statement, they explained: “It was legitimate for Piers Morgan to question Peter Phillips’ decision to appear in an advertisement for Chinese state milk and to use satire and ridicule in doing so. “
The statement went on: “However, part of Piers Morgan’s mockery included three attempts to mimic the Chinese language , including using the phrase ‘ching chang’. As ITV has itself acknowledged, this phrase is recognized as a racist trope aimed specifically at people of Chinese heritage.
“Our recently published research indicates that audiences have a particular concern about content which is discriminatory. In our view, the use of the phrase and variations of it had the potential to be particularly offensive to viewers. “
At the time of the comments, Morgan’s co-host Susanna Reid said: “You can’t say that,” before adding: “Taking the mickey out of foreign languages is rather s. “She then asks:” Do you not realize the kind of woke times we’re living in? “
He argued back to his co-host:” I can ‘ t repeat what they’re saying in the ad. I cant speak Chinese! I’m trying to mimic the wording of that advertisement. “