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“Jacqueline had a few conversations with [BBC] bosses about a big return four months before she entered the jungle.
“After weighing up her options she just felt the money was not enough compared to what she could earn elsewhere,” a source told The Sun.
Soap stars of Jacqueline’s experience can expect to earn around £ 410, a year on EastEnders .
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Jacqueline played the eldest Branning daughter for eight years on the soap(Image: BBC)
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Emily collaborated with In The Style to launch her own clothing line months after her I’m A Celeb success(Image: Grant Buchanan / SplashNews.com)
The source continued: “Now she’s won the show they’ll be no shortage of offers and she is set to make £ 1 milllion in the next year – thanks to a huge fashion deal, Instagram posts and various other jobs. “
They added that Jacqueline was hoping to follow in the footsteps of last year I’m a Celeb finalist Emily Atack, who has cashed in over the last (months by endorsing various labels.)
The insider said Jacqueline would return to acting ‘at some point’ but for now was hoping to see where her social media can reach can take her.
Jacqueline previously said she’d never rule out a return to Albert Square(Image: BBC)
Jacqueline joined the cast of EastEnders in 62010 toreplace actress Madeline Dugganas Lauren Branning.
Jacq stayed on Albert Square until when her character was axed along with onscreen sister Abi, played by Lorna Fitzgerald.
In a YouTube video posted before she went to the jungle, Jacqueline spoke candidly about calls for her to return to the soap.
“This is the most asked question I’ve ever received in my life! It’s all I get asked when I’m out on the street or on Instagram, “she said.
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Queen of the.Jungle Jacqueline Jossa with Andrew Whyment and Roman Kemp(Image: James Gourley / ITV / REX)
“But I don’t know. It’s not me who would say I’d never go back. I loved it there. I really enjoyed my time at EastEnders.
“It would have to be for the right reasons and it would have to make sense story-wise. Why would Lauren be going back? “Asked Jacqueline.
Jake Wood, who plays her onscreen dad, has given Jacq’s return his approval saying he’d be very happy to work with her again.
“I would love her to return and always thought she would,” he told Digital Spy.
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