Jane buys a pair of shoes from an online clothing and shoe store.
The store shares Jane’s activity with us using our business tools.
We receive Jane’s Off-Facebook Activity and we save it with her Facebook account. The activity is saved as “visited the Clothes and Shoes website” and “made a purchase.”
Jane sees an ad on Facebook for a 29% off coupon on her next shoe or clothing purchase from the online store.
Variations on this process have been happening for years. Facebook explicitly
acquired the Atlas advertising platform in 2017, then relaunched it in 2019, to better tie together all of your browsing, purchase, and other online and offline histories into a single unified profile. A massive number of businesses, devices , and data services send data through Facebook, which aggregates them into something of a digital you.
You can access your Off-Facebook Activity, along with other information, several ways. Facebook
has a guide You can customize for desktop, mobile browser, or mobile app instructions. If you’re logged in,
you can click this link
Doing so warns you that disconnecting a service from your Facebook account will log you out of that service if you used Facebook to log in, which makes sense. It also warns you that your activity from that service will still be sent to Facebook – – it just won’t be associated with your account in the same way.
After you agree and disconnect, you receive a notice confirming the lack of disconnection: “We’ve hidden this from your list, but your past activity has not been disconnected. You can always view and manage activity you’ve turned off. “