Entertainment heavyweights have spent more than $ 2 billion on classic television shows in recent weeks while signing talent for new programming, in an effort to win over streaming customers who soon will have many more options to choose from.
This week, AT&T Inc.’s WarnerMedia struck a deal for “The Big Bang Theory,” while Netflix Inc. acquired “Seinfeld” and Comcast Corp.’s NBCUniversal said it would have exclusive streaming rights to “Parks and Recreation.” Two other shows, “Friends” and “The Office,” changed homes earlier …
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