Tesco has removed an advert starring Mel B after the singer furiously outed them on social media.
TheSpice Girl’sstar hit out on Instagram on Monday (November 11) after she was alerted to the fact that thesupermarket giantwas using her image to promote its new Clubcard Plus.
The image, of Mel in her classic Scary Spice leopard print catsuit, was plastered on billboards with the text: “Stop right now. You get 10% off two big shops a month for £ 7. 99. “
Another text bubble adds: “Thank you very Much.”
And any fans of the girl power promoters will know the advert is a play on words from the group’s hit 1997 Single Stop.
Posting an image of a bus stop advert onInstagram, the Leeds-born singer wrote to her 1.5m followers: “Can the CEO OF TESCO DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you. “
As imagined, the post prompted a lot of comments with a few saying they themselves saw the ad and thought it was rather unusual.
Comedian Joe Lycett joked: “Let me know if you need any help with this babe x.”
“Oh dear oh dear @tescofood you messed right up,” added a fan.
Another said: “Uh oh … Someone’s in trouble ! “
” # DavesInTheDogHouse, “joked a fourth.
Tesco has since responded to Mel’s outburst and has removed the image from its campaign.
A Tesco spokesman said: “Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign.
“We had authorization to use this image, but we’re sorry Mel B is unhappy so we’ve stopped using it.”
The advert was part of Tesco’s latest campaign that features cultural references from the past 100 years for its 100 th anniversary, with the tagline: “Prices that take you back”.
Other famous faces being used in the campaign include comedy duo Morecambe and Wise.
Mel B is yet to say anything else on the matter.
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