After cracking down on users blocking ads on the web, YouTube has now begun to crack down on third-party clients, prohibiting all third-party clients from blocking ads. If blocked ads are detected, content playback will be prohibited. Of course, this behavior also violates YouTube developer policies. , or the developer account may be restricted.
YouTube today announced that it will strengthen the detection of third-party applications that violate its terms of service, especially ad-blocking applications. When using such alternative clients to view videos, the system will automatically prompt “This application does not provide the following content” or “Buffering failed”.
These are some technical solutions deployed through the server side. YouTube emphasizes that its terms do not allow third-party applications to turn off advertising, because this will prevent creators from receiving income due to viewership. YouTube advertising can help and support creators and allow global digital One billion users use streaming services.
YouTube provides developers with APIs, and developers can provide users with personalized services such as video playback through API calls. The premise is that developers must comply with regulations, that is, they must not block ads.
Although it did not mention banning developers who violate the agreement, YouTube said that if it finds an application that violates the terms of service, it will take appropriate measures to protect the platform, creators and users.
Of course, users can also pay to subscribe to YouTube Premium to avoid advertising. YouTube claims that this approach can provide support for the platform and creators, while also providing users with a better experience.
In 2022, YouTube took legal measures against the third-party application YouTube Vanced, causing the application to cease development. YouTube Vanced provided an ad-free and subscription-free viewing experience that was welcomed by many users.
In the past six months, YouTube has increasingly cracked down on blocking ads. It seems that the newly appointed YouTube CEO feels that allowing users to block ads will have a greater negative impact on YouTube's revenue.
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