- New streaming industry data for Q4 2019 published by Streamlabs.
- Twitch noted a decline in hours watched and concurrent viewership.
- YouTube Gaming Live rapidly encroaching on Twitch’s share of the market thanks to high profile streamer deals.
According to new industry data published by streaming software startup Streamlabs in association with analyst firm Newzoo, the Twitch streaming platform is beginning to feel the effects of the ongoing streaming wars.
Twitch in Decline
The number of hours watched on Twitch declined by 9.8% in Q4 (compared to Q3) . In Q4, viewers tuned in for 2, . 6 million hours compared to 2, 4 in Q3. The figure equates to the lowest number of hours watched since Q3 .
Mirroring this, Twitch’s average concurrent viewership has plummeted by 9.4% between Q3 and Q4 from 1. (million to 1.) million. In keeping with this downward trend, hours streamed also dropped from 3 million to 87. 7 million, suggesting streamers are spending less time on the platform overall.
In comparison, YouTube Gaming Live has surged forward. Total hours watched grew by a staggering (% to) . 1 million in Q4 (from 728. 9 million in Q3 2020. Average concurrent viewers saw an equally impressive leap of .8% from 551, (in Q3 to) . (Q4.)
As for Microsoft owned Mixer, its fortunes mimic those of Twitch. Total hours watched have dropped 8.5% from Q3 to Q4 and average concurrent viewer by 8% from , in Q3 to , in Q4. Platforms Lock Horns in Streamer Shopping Spree
Twitch’s relative decline can be attributed to the acquisition of celebrity streamers by rival platforms. Last year, Mixer kick-started the trend by
Until recently, the repercussions of the bidding wars for streamers weren’t felt too strongly on Twitch. The latest figures suggest this is no longer the case.
Interestingly, despite Mixer picking up the most prominent names, YouTube Gaming Live is the clear winner thanks to deals with Jack ‘CouRageJ’ Dunlop , Lannan ‘LazarBeam’ Eacott, Elliott ‘Muselk’ Watkins and Rachell ‘Valkyrae’ Hofstetter .
.
(Read More )
GIPHY App Key not set. Please check settings