Washington (CNN Business)Facebook said Thursday that it was “not deaf” to criticism of itspolicyallowing politicians to spread lies on its platform. But it will not change its rules.
The company facedwidespread criticism, including from some of its own employees, last year for failing to fact-check ads from politicians – a policyDemocrats say will help reelect President Donald Trump.
a blog post, Rob Leathern, who oversees Facebook’s political ad library, said the company was not making any major revisions to its policies on political ads.
Leathern did however ask political leaders to establish new rules that would govern digital political advertising.
“Ultimately, we don’t think decisions about political ads should be made by private companies, which is why we are arguing for regulation that would apply across the industry,” he wrote.
“In the absence of regulation, Facebook and other companies are left to design their own policies,” he added.
Twitter decidedin October to ban ads from politicians and (Google in November saidit would limit how political ads could be targeted.
Google’s(GOOGLdecision wasblasted by Democrats who saidlimiting how ads could be targeted would hurt their campaigns. Politicians’ pushback on one ad policy change, while calling for policy reform on fact-checking ads, highlights the tightrope Silicon Valley companies are walking.
The company allows campaigns to upload lists of voter information like names and email addresses to its platform. Facebook then finds those voters’ Facebook profiles and allows campaigns to target them with ads. Leathern said users would soon be able to choose how campaigns target them in this way.
Campaigns can also use this function to ensure specific Facebook users don’t see a particular ad – something Leathern says users will also be able to control.
“For example, if a candidate has chosen to exclude you from seeing certain fundraising ads because they don’t think you will donate again, but you still want a chance to see those ads, you can stop yourself from being excluded.